"It's going to easily be a Top 5 record in the first week." (Canadian sales figures will be released early next week.) "It looks like it's going to be 100,000 copies sold in the first week in the U.S.," says Randy Lennox, president and CEO of Universal Music Canada. In an industry that runs on hype, The Weeknd's ultra-low profile is hardly an obvious fit.Īnd yet Trilogy, which was released Tuesday, is shaping up as a sizable hit.
Making the deal seem even more improbable was the fact that Abel Tesfaye – the 22-year old Scarborough native who sings, writes and produces as The Weeknd – is notoriously press-shy, and had done little touring or concert-playing. had signed the Canadian R&B act The Weeknd and were going to re-release three mix-tapes that had previously been available as free downloads on the Web. The old adage no doubt occurred to more than a few people in the music business when it was announced in September that Universal Music Canada and Republic Records in the U.S. Nobody's going to buy the cow when they can get the milk for free.
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